{"id":993,"date":"2025-03-17T16:09:17","date_gmt":"2025-03-17T15:09:17","guid":{"rendered":"https:\/\/irvinvcs.com\/?page_id=993"},"modified":"2026-01-07T19:35:13","modified_gmt":"2026-01-07T18:35:13","slug":"fooh","status":"publish","type":"page","link":"https:\/\/irvinvcs.com\/index.php\/fooh\/","title":{"rendered":"FOOH"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"993\" class=\"elementor elementor-993\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cde9b7e e-flex e-con-boxed e-con e-parent\" data-id=\"cde9b7e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cbb4403 e-con-full e-flex e-con e-child\" data-id=\"cbb4403\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c33362b elementor-widget elementor-widget-heading\" data-id=\"c33362b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FOOH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6e9abe e-con-full e-flex e-con e-child\" data-id=\"f6e9abe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d3e08 elementor-widget elementor-widget-text-editor\" data-id=\"c2d3e08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El t\u00e9rmino <strong>FOOH<\/strong> (Fake Out-of-Home) se refiere a un tipo de publicidad exterior que utiliza tecnolog\u00edas como la realidad aumentada (AR) o im\u00e1genes generadas por computadora (CGI) para crear anuncios hiperrealistas que parecen estar en espacios p\u00fablicos, pero que en realidad no existen f\u00edsicamente. Su objetivo es captar la atenci\u00f3n del p\u00fablico y generar un impacto emocional, a menudo viral, al difuminar la l\u00ednea entre lo real y lo ficticio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb89fcd e-flex e-con-boxed e-con e-parent\" data-id=\"eb89fcd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a87162d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a87162d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d20f147 e-flex e-con-boxed e-con e-parent\" data-id=\"d20f147\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-414efc0 e-con-full e-flex e-con e-child\" data-id=\"414efc0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c6e0a elementor-invisible elementor-widget elementor-widget-video\" data-id=\"d0c6e0a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;start&quot;:7,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/irvinvcs.com\/wp-content\/uploads\/2025\/03\/vokodeagency-t.mp4#t=7\" loop=\"\" controls=\"\" preload=\"metadata\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83acde2 e-con-full e-flex e-con e-child\" data-id=\"83acde2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499cb24 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"499cb24\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;start&quot;:5,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/irvinvcs.com\/wp-content\/uploads\/2025\/03\/Leon-y-Sol-Tequila-FOOH-update-23-07.mp4#t=5\" loop=\"\" controls=\"\" preload=\"metadata\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb6fca7 e-con-full e-flex e-con e-child\" data-id=\"fb6fca7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb01489 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"eb01489\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;start&quot;:2,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div 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data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/irvinvcs.com\/wp-content\/uploads\/2025\/03\/SCANGALLERY-2.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7700472 e-con-full e-flex e-con e-child\" data-id=\"7700472\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a7c7f9 elementor-invisible elementor-widget elementor-widget-video\" 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xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 60 30&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Crect x=&#039;15&#039; y=&#039;0&#039; width=&#039;30&#039; height=&#039;30&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FOOH El t\u00e9rmino FOOH (Fake Out-of-Home) se refiere a un tipo de publicidad exterior que utiliza tecnolog\u00edas como la realidad aumentada (AR) o im\u00e1genes generadas por computadora (CGI) para crear anuncios hiperrealistas que parecen estar en espacios p\u00fablicos, pero que en realidad no existen f\u00edsicamente. Su objetivo es captar la atenci\u00f3n del p\u00fablico y generar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-993","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/irvinvcs.com\/index.php\/wp-json\/wp\/v2\/pages\/993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irvinvcs.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/irvinvcs.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/irvinvcs.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/irvinvcs.com\/index.php\/wp-json\/wp\/v2\/comments?post=993"}],"version-history":[{"count":10,"href":"https:\/\/irvinvcs.com\/index.php\/wp-json\/wp\/v2\/pages\/993\/revisions"}],"predecessor-version":[{"id":1350,"href":"https:\/\/irvinvcs.com\/index.php\/wp-json\/wp\/v2\/pages\/993\/revisions\/1350"}],"wp:attachment":[{"href":"https:\/\/irvinvcs.com\/index.php\/wp-json\/wp\/v2\/media?parent=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}